Capital Insight Partners Targets an Evolution in Financial Communications

Capital Insight Partners (www.cap-insight.com), an investor relations, financial communications and capital markets advisor, today introduced its innovative business model designed to evolutionize the world of investor outreach. With experts in key disciplines such as investor relations, financial and business media communications, b-2-b marketing, corporate finance, law and governance, the firm takes a revolutionary approach to the evolution of capital markets and investing.

"We're at a unique crossroads in the history of stock markets and public companies," said Jacob Eisen, president. "Companies under $700 million in market capitalization have been lost in the shuffle, and Capital Insight Partners believes that does them and the investment community a great disservice. Although smaller companies generally have a higher risk/reward profile, these companies have historically generated the best returns to investors. The challenge to investors is how to separate the hype from the real deal."

Small capitalization companies have been forced to take a back seat because they don't have the expertise to talk the talk and walk the walk of a much larger corporation. They don't always have the trading volume or liquidity certain investors require. They often don't communicate their goals for growth and generating cash-on-cash returns. These are obstacles that can be overcome with the right information, a targeted outreach effort, and the right communications to the right investors. Our firm's commitment is to bring that "large corporate" outreach to smaller companies; to help them stand out from the other 21,000 publicly traded companies competing with them.

By delivering integrated, customized financial communication solutions to publicly held small- and micro-cap corporations, Capital Insight Partners supports clients' goals for creating long-term stakeholder value. Recognizing the dramatic changes that have occurred in how investment professionals and individual investors obtain and use information, the firm utilizes the full spectrum of available outreach capabilities, from face-to-face meetings with key investors to the latest web-based communication technologies.

"The market is smart, rewarding companies that perform and quickly discarding those that don't live up to their promises," said Tad Gage, executive vice president. "We are consultants. We work as partners with our clients to identify and communicate their investment appeals and financial drivers to target audiences. We work with clients as trusted advisors to develop the messages and identify the appropriate stakeholders, including portfolio managers, investment advisors, individual investors, business media, employees, customers and sources for growth capital."

While small-cap companies can become the market-moving corporations of tomorrow, most rely on marginal communications and limited outreach. Sell-side research coverage has virtually dried up. Most small-cap company news releases and required filings are mundane. They rely on their performance to eventually catch the attention of the investment community, but that simply isn't enough. If a company doesn't report the right metrics and messages and fails to get those messages to the most receptive investors, it will probably remain underfollowed, underappreciated and undervalued, regardless of its performance.

Capital Insight Partners believes it's the right time for a firm that addresses the realities of the fast-changing world of investment. There are more public companies, including many global companies, than ever. Investors have more choices. There is more competition for attention and more information (as well as misinformation and disinformation) as well as analytical tools. Investors are no longer swayed by slick presentations, fancy emails or "expert" opinions that give the air of "double your money in a month" dishonesty. Technology provides a great opportunity for investor outreach, but if that communication smacks of hype without substance, the message will be instantly dismissed.

"Our firm's goal is to work with our small- and micro-cap clients to craft meaningful messages and employ effective strategies to help them get the attention given to much larger companies," said Eisen. "To accomplish this, we've assembled a team of proven professionals in a variety of disciplines. Not every client will require every capability we offer, but our integrated approach ensures that every client will receive the combination of services most appropriate to their needs."

About Capital Insight Partners

Capital Insight Partners is dedicated to serving the full spectrum of investor relations and corporate financing requirements of micro and small-cap corporations. Our firm specializes in developing the right messages for the right investors at the right time. We provide strategic consulting and measurable results.

http://chicago.dbusinessnews.com/shownews.php?newsid=160004&type_news=latest

Business Financial Services

Capital Insight Partners Targets an Evolution in Financial Communications