How to Sell PPC Services without Doing any of the work

Pay per click (PPC) advertising has been regarded as the best way to get your product out there and seen by the public. For those unfamiliar with PPC, it is easy to understand. When you type a term into a search engine, the ads that pop up on the page along with the search results are PPC advertising. As these are effective and sought-after types of ads, it makes sense to use the demand for them to your advantage. It is possible to sell PPC services in quite a lazy manner by designing a process and farming out most of the actual work.

First, you must create a process for creating campaigns. This can be as simple as outlining how you are going to have the ad generating service choose keywords, write ads and design the associated landing pages. Joining Google Webmaster is a good step as it allows you to see which phrases are generating the most traffic to an advertised website.

After you have established how you are going to create PPC ad campaigns, hire an independent contractor to follow this process and set up campaigns. There are several websites where freelance writers and web designers drift through looking for jobs. A steady job managing campaigns is a good opportunity for most freelancers.

Before letting your contracted freelancer take over completely, you must create a process for managing campaigns. The process for managing a good campaign may be as follows: Determine how much each visitor is worth via PPC. If it costs you $25 every time someone clicks on a link to make a $10 sale, PPC is likely not the most efficient way for you to advertise. Next, you will select the keywords. When establishing key words, you must be quite specific about the goods or services you are offering through your business. You only want to attract people who are serious about buying what you have to offer rather than everyone looking for goods that can be encompassed within a much broader topic. For instance, you may make it clear that you sell used books. You do not want every person who searches for “books” to come to your site, but you do want a fair share of the people who search for “used books” to come to your site.

Responsible campaign management involves checking your website’s statistics frequently so as to make sure the keywords you are working with are still relevant, and still drawing the right people to the site.

In order to make this most profitable for you, you must have several different clients at one time. This is a rather expensive process, and you need to have a lot of people clicking on a lot of links to make it worth your while.

It helps to have clients from a variety of industries. The reason you need them in different industries is twofold. First, if lots of popular businesses in one industry use you, others probably will not want to for fear your ads will begin to look the same and that you will favor one client over another. Second, some industries may make you more money than others.

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How to Sell PPC Services without Doing any of the work