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Why Fedora Linux Is The Best For The Marketing Industry


There are several hundred working ‘flavours’ of Linux available to businesses, home offices, and any hybrid-environment that an end-user is wishing to set up.  Here, at AKMG, we love Fedora, specifically “Core 9″.  You might be wondering why fedora linux is the best for the marketing industry?  Let us count the ways. First of all, the functionality is the ... [full story]



Facebook Marketing The Perfect Place for Your Online Advertising


Facebook Marketing: The Perfect Place for Your Online Advertising Facebook is a word that has become a part of today’s vocabulary. So, just what is it and what can it do for you? Basically, Facebook is a social networking website where you will be able to interact with other people online. Facebook is some sort of small online ... [full story]



The Dawn of New Media Digital Marketing


Today's marketers face many more options than those of just a decade ago. Where once there were broadcast, print, direct mail, outdoor and telemarketing, there are now countless digital options. Today's new media marketing vehicles allow your message to be delivered to your prospect in the medium of their choice at the time they are looking to make a buying ... [full story]



The Marketing Rollercoaster


Ever hear someone say "Don't listen to them! They just want to take you on a rollercoaster ride!" Many people who care about you and your well being will say something to this effect when you are provided with a business opportunity online. It is a way to deter you from joining up but what does it mean? ... [full story]



MySpace Fills Out Advertising Marketing Ranks


MySpace today announced a spate of appointments among its senior advertising and marketing ranks designed to shore up engineering, business development, advertising, marketing and customer-care divisions. Notable among the new hires is Abe Thomas as VP-online marketing, entrusted to head MySpace's efforts to acquire new customers through online advertising, affiliates and search marketing. Mr. Thomas had previously led eBay's ... [full story]



Myscreen and WISeKey Partner to Offer Secure Mobile Advertising and Transaction Platform


 Myscreen Mobile Inc. ("myscreen") (PINK SHEETS: MYSL)(FRANKFURT: WICI) and WISeKey and today announced a partnership to integrate WISeKey electronic identity technologies with myscreen's unique patent-pending mobile advertising technology platform. This partnership defines a new standard in the delivery of high-quality, personalized and secure advertisements, offers and transaction capability to mobile phones. myscreen subscribers can use this joint myscreen-WISeKey privacy ... [full story]



Jillian Garis joins Gasque Marketing Advertising Team


SC - Jillian Garis, marketing analyst, has joined the Gasque Marketing and Advertising team. “We believe that great marketing and branding begins with insight as to what makes our clients special to their customers; and Jillian will help us help our clients gain that insight,” said Ken Gasque, President of Gasque Marketing and Advertising. Jillian is a graduate of ... [full story]



Anheuser Busch renews marketing deal with Cubs WGN TV


 The Chicago Cubs announced Thursday that Anheuser-Busch renewed its marketing agreement with the team, and A-B will continue as the exclusive malt beverage sponsor during Cubs broadcasts on WGN-TV through the 2013 season. Financial terms of the deal were not disclosed. The renewal means Budweiser and Bud Light, the official beer sponsors of Major League Baseball and 26 ... [full story]



Visa expands marketing efforts targeting small businesses


San Francisco—Visa announced Tuesday it has launched the Visa Business Network on Facebook. The application is designed to connect businesses on the social networking site. Visa also partnered with AllBusiness, Entrepreneur, Forbes.com, Google, Inc., Microsoft Corp. and The Wall Street Journal to provide small businesses with news, commentary and tool kits to help them manage their businesses. As ... [full story]



Triton Media buys Jones Media Group


Privately held Triton Media Group said its radio advertising unit acquired Jones Media Group, expanding its national ad sales position. Triton, which helps broadcasters tap into online revenue sources, did not disclose financial terms of the deal. Triton will integrate Jones Radio Networks, which provides radio programming, with its Dial Global unit, which operates a national advertising sales ... [full story]



3 Moots 30m advertising review following marketing restructure


Heavy Lift Cranes Australia  provides cranes and other lifting equipment to industrial and commercial sectors across Australia. These cranes and industrial equipment from Heavy Lift Cranes Australia comply with the Australian and international standards of occupational safety and quality. Heavy Lift Cranes Australia was acquired by Boom Logistics in the year 2003. Products from Heavy Lift Cranes Australia are used ... [full story]



Google Yahoo Clients Defend Advertising Partnership


Google Inc., owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo! Inc.: the very advertisers that critics say may be hurt by the deal. Microsoft Corp., the software maker that tried to buy Yahoo, and lawmakers argued that the agreement announced last week may reduce competition in Internet ... [full story]



Online Marketing Düsseldorf Show Covers Whole Spectrum in Digital Marketing


This year, Europe's leading conference and trade show for digital marketing -Online Marketing Düsseldorf (17th - 18th September 2008) will be more diverse than ever: New themes such as mobile, IPTV, blog and viral marketing as well as the presence of full-service Internet agencies will give an important boost to the show's concept. With a number of new exhibitors from ... [full story]



Port City Web Hosting Firm Premieres Advertising Marketing Partner Program


Website hosting, design and development firm, Port City Web, has developed a formal partnership program for Advertising Agencies and Marketing Communication firms. Port City Web has been helping Advertising Agencies and Marketing Communication firms develop interactive and eCommerce websites for their clients for the past 8 years. The announcement, and the formalization of the partner program, is intended to ... [full story]



SmithGifford adds new media exec to expand marketing business


SmithGifford named Susan Kearney to the newly-created post of executive vice president in its effort to expand into the online and new media realm. Kearney will help expand the Falls Church-based advertising agency's business by broadening its products and services to its regional and national clientele. She will work directly with Matt Smith, president, and his partner Bruce ... [full story]



Cannes advertising festival Nokia to launch advertising ad labs


Nokia is to open a series of "Ad Labs" to train traditional advertising agency staff in the "black art" of mobile advertising in a bid to more rapidly unlock the potential of the nascent £1bn sector. The mobile phone producer's new Ad Labs, which will open in London and Boston, aim to drive the creative potential of mobile advertising ... [full story]



Codemasters Launches a Second Brickfish Social Media Advertising Campaign Promoting its Racing Game GRID


Brickfish™, the leader in social media advertising, and leading video game developer and publisher Codemasters, today announced the "Design a Poster for GRID™" campaign to promote the launch of their new blockbuster console and PC auto racing game. The campaign, located at http://www.brickfish.com/Entertainment/GRID?tab=1, invites anyone to design a poster that captures the intensity of a high-powered racing competition. The ... [full story]



Global Advertising Marketing Agency Thrives in Local University Business Village


The agency, now based at Lichfield Business Village in Staffordshire University's Friary campus, has grown from nothing to become a significant global marketing agency thanks to the help of Lichfield Business Village. "AdStorm moved to the business village having only a handful of local customers" commented Business Village Manager Joe Rutherford. "But now when I drop in to their ... [full story]



Broadcaster Media Launches Mobile Marketing Platform for US Brands


Broadcaster Media, the pioneer in creating mobile marketing solutions enabling brands to rapidly create and deliver interactive content, today announced the U.S. launch of its innovative, mobile advertising platform. Originally based in Australia, the company will kick off its American launch by being tapped as the mobile advertising solution for Salon City, a premier beauty, fashion, and lifestyle magazine with ... [full story]



Google prepares to boost advertising revenue in India with appointment of new business heads news


 Google India, today announced the appointment of  three business heads - Sridhar Seshadri as business head - fnancial services, Parminder Singh as  business head - technology and Narasimha Jayakumar as business head - travel and local for its advertising and monetisation business. The appointment of three senior business executives is part of Google India's strategy to go deep in ... [full story]



Kenya Wunderman Kenya Bags Google Online Advertising Account


Wunderman Kenya, a direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has signed an advertising deal with Google that will see the company place local advertising information on the online Google search engine. The deal comes at a time when advertisers are embracing digital and online advertising, besides the traditional print and electronic media. ... [full story]



Rupiz Ads Unviels Niche Online Advertising Solutions for China s Online Retailers


Rupiz Ads, the banner advertising wing of the Rupiz Infotech group, an internet conglomerate spread globally, has unveiled 360 degree advertising solutions for China's online retail industry. Credited with a wide range of networks, Rupiz Ads presently caters to the online advertising needs of China's travel, entertainment and financial players and is now planning to render it's expertise to the ... [full story]



Survey Marketing efforts likely to survive downturn driven budget cuts


 Marketing budgets this year will not be slashed because of the economic downturn, according to a new survey by the CMO Club. Seventy-one percent of chief marketing officers in the study do not plan on cutting their company's marketing budget, while only 14 percent said they would. Other key findings:     * When asked which budget line ... [full story]



Unicast to Bring Display Advertising to Google Content Network


Unicast, a division of Enliven Marketing Technologies Corporation (Nasdaq: ENLV), today announced that they have become a rich media provider for the Google content network. Google's content network, one of the largest ad networks in the world, enables publishers and marketers to generate revenue by placing ads on their Web properties. "We are excited to be working with Google ... [full story]



Global Advertising Strategies Ranked As One Of The Top Asian American Marketing Firms In The Newly Released Ad Age Rankings


After many years of leading within the country’s European multicultural markets Global Advertising Strategies, a New York based advertising and communications agency is now ranked as the 10th largest Asian American agency in Ad Age’s 64th Annual Agency Report. According to the same report, Global saw an 80% growth from 2006 to 2007 making it the nation’s 3rd fastest growing ... [full story]



DG FastChannel and Enliven Marketing Technologies to Merge Creating Leading Digital Advertising Solutions Company


(NASDAQ: DGIT) and Enliven Marketing Technologies Corporation (NASDAQ: ENLV) (“Enliven”) announced today that they have entered into a definitive agreement to merge in a stock-for-stock transaction. The merger will combine DG FastChannel’s leadership in traditional advertising and media distribution services with Enliven’s groundbreaking digital marketing technologies for online, mobile and in-game advertising solutions. The proposed transaction values Enliven at approximately ... [full story]



Consumers Post To Web Due To Experience Not Advertising


Advertising and promotions, whether in traditional media or online, play only relatively small roles in driving consumers to post content about products and services. This is the somewhat humbling reality, according to survey data from Nielsen CGM/Homescan Buzzfacts. Asked what motivates them to post such content on a Web site, blog or message board, just 18% cited seeing a ... [full story]



Mobile Marketing Industry in Japan Set to Double in Size by 2011 According to New Report


Research and Markets (http://www.researchandmarkets.com/reports/c90795) has announced the addition of 21st Century Mobile Marketing - Insights into the World's Most Advanced Mobile Society: Japan to their offering. This strategic research report provides detailed insights into the inner workings of mobile marketing and advertising in a country where the vast majority of the population uses mobile Internet services - and where ... [full story]



Mixpo Launches Online Video Advertising Platform Announces Pacts with Real Estate Leaders Including ActiveRain


-Mixpo, an online video advertising company dedicated to serving the local small and medium-size business (SMB) market, today announced that it has launched a comprehensive online video advertising platform and signed a series of agreements with three leading organizations in the real estate sector, including ActiveRain, Miller Condominium Marketing (MCM Group), and Realogics/UrbanCondominiums.com. ActiveRain represents more than 80,000 member-agents across ... [full story]



Cell phone becomes latest venue for advertising


For many of the 255 million Americans with cell phones, the gadgets are indispensable for everything from tracking appointments to taking photographs to telling time. Now, advertisers want their piece of the mobile phone. As consumers increasingly use their handsets to browse the Web, it's no wonder that advertisers see mobile screens as valuable turf. In the U.S., cell ... [full story]



Hewlett Packard Omnicom Group Form Strategic Relationship


 Hewlett-Packard Co. (HPQ) will develop a digital supply chain that will streamline the creation, management and printing of marketing campaign materials for Omnicom Group Inc. (OMC). Financial terms weren't disclosed. Hewlett-Packard, a Palo Alto, Calif., computer and business-machines maker said the companies are developing a digital print supply chain to both streamline workflows and offer on-demand printing for ... [full story]



Media Corp partners with Yahoo Search Marketing


Yahoo! Search Marketing will now provide search results and content match advertising across internet media company Media Corporation’s publishing network, following a deal announced today (18 April). The agreement also means the Yahoo! search functionality will be added to Media Corp’s entire publishing network of sites including www.onthebox.com The inclusion of Yahoo! Search advertising is being hailed as ... [full story]







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