The Chicago Cubs announced Thursday that Anheuser-Busch renewed its marketing agreement with the team, and A-B will continue as the exclusive malt beverage sponsor during Cubs broadcasts on WGN-TV through the 2013 season. Financial terms of the deal were not disclosed. The renewal means Budweiser and Bud Light, the official beer sponsors of Major League Baseball and 26 ... [full story]
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San Francisco—Visa announced Tuesday it has launched the Visa Business Network on Facebook. The application is designed to connect businesses on the social networking site. Visa also partnered with AllBusiness, Entrepreneur, Forbes.com, Google, Inc., Microsoft Corp. and The Wall Street Journal to provide small businesses with news, commentary and tool kits to help them manage their businesses. As ... [full story]
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Privately held Triton Media Group said its radio advertising unit acquired Jones Media Group, expanding its national ad sales position. Triton, which helps broadcasters tap into online revenue sources, did not disclose financial terms of the deal. Triton will integrate Jones Radio Networks, which provides radio programming, with its Dial Global unit, which operates a national advertising sales ... [full story]
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Heavy Lift Cranes Australia provides cranes and other lifting equipment to industrial and commercial sectors across Australia. These cranes and industrial equipment from Heavy Lift Cranes Australia comply with the Australian and international standards of occupational safety and quality. Heavy Lift Cranes Australia was acquired by Boom Logistics in the year 2003. Products from Heavy Lift Cranes Australia are used ... [full story]
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Google Inc., owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo! Inc.: the very advertisers that critics say may be hurt by the deal. Microsoft Corp., the software maker that tried to buy Yahoo, and lawmakers argued that the agreement announced last week may reduce competition in Internet ... [full story]
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This year, Europe's leading conference and trade show for digital marketing -Online Marketing Düsseldorf (17th - 18th September 2008) will be more diverse than ever: New themes such as mobile, IPTV, blog and viral marketing as well as the presence of full-service Internet agencies will give an important boost to the show's concept. With a number of new exhibitors from ... [full story]
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Website hosting, design and development firm, Port City Web, has developed a formal partnership program for Advertising Agencies and Marketing Communication firms. Port City Web has been helping Advertising Agencies and Marketing Communication firms develop interactive and eCommerce websites for their clients for the past 8 years. The announcement, and the formalization of the partner program, is intended to ... [full story]
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SmithGifford named Susan Kearney to the newly-created post of executive vice president in its effort to expand into the online and new media realm. Kearney will help expand the Falls Church-based advertising agency's business by broadening its products and services to its regional and national clientele. She will work directly with Matt Smith, president, and his partner Bruce ... [full story]
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Nokia is to open a series of "Ad Labs" to train traditional advertising agency staff in the "black art" of mobile advertising in a bid to more rapidly unlock the potential of the nascent £1bn sector. The mobile phone producer's new Ad Labs, which will open in London and Boston, aim to drive the creative potential of mobile advertising ... [full story]
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Brickfish™, the leader in social media advertising, and leading video game developer and publisher Codemasters, today announced the "Design a Poster for GRID™" campaign to promote the launch of their new blockbuster console and PC auto racing game. The campaign, located at http://www.brickfish.com/Entertainment/GRID?tab=1, invites anyone to design a poster that captures the intensity of a high-powered racing competition. The ... [full story]
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The agency, now based at Lichfield Business Village in Staffordshire University's Friary campus, has grown from nothing to become a significant global marketing agency thanks to the help of Lichfield Business Village. "AdStorm moved to the business village having only a handful of local customers" commented Business Village Manager Joe Rutherford. "But now when I drop in to their ... [full story]
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Broadcaster Media, the pioneer in creating mobile marketing solutions enabling brands to rapidly create and deliver interactive content, today announced the U.S. launch of its innovative, mobile advertising platform. Originally based in Australia, the company will kick off its American launch by being tapped as the mobile advertising solution for Salon City, a premier beauty, fashion, and lifestyle magazine with ... [full story]
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Google India, today announced the appointment of three business heads - Sridhar Seshadri as business head - fnancial services, Parminder Singh as business head - technology and Narasimha Jayakumar as business head - travel and local for its advertising and monetisation business. The appointment of three senior business executives is part of Google India's strategy to go deep in ... [full story]
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Wunderman Kenya, a direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has signed an advertising deal with Google that will see the company place local advertising information on the online Google search engine. The deal comes at a time when advertisers are embracing digital and online advertising, besides the traditional print and electronic media. ... [full story]
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Rupiz Ads, the banner advertising wing of the Rupiz Infotech group, an internet conglomerate spread globally, has unveiled 360 degree advertising solutions for China's online retail industry. Credited with a wide range of networks, Rupiz Ads presently caters to the online advertising needs of China's travel, entertainment and financial players and is now planning to render it's expertise to the ... [full story]
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Marketing budgets this year will not be slashed because of the economic downturn, according to a new survey by the CMO Club. Seventy-one percent of chief marketing officers in the study do not plan on cutting their company's marketing budget, while only 14 percent said they would. Other key findings: * When asked which budget line ... [full story]
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Unicast, a division of Enliven Marketing Technologies Corporation (Nasdaq: ENLV), today announced that they have become a rich media provider for the Google content network. Google's content network, one of the largest ad networks in the world, enables publishers and marketers to generate revenue by placing ads on their Web properties. "We are excited to be working with Google ... [full story]
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After many years of leading within the country’s European multicultural markets Global Advertising Strategies, a New York based advertising and communications agency is now ranked as the 10th largest Asian American agency in Ad Age’s 64th Annual Agency Report. According to the same report, Global saw an 80% growth from 2006 to 2007 making it the nation’s 3rd fastest growing ... [full story]
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(NASDAQ: DGIT) and Enliven Marketing Technologies Corporation (NASDAQ: ENLV) (“Enliven”) announced today that they have entered into a definitive agreement to merge in a stock-for-stock transaction. The merger will combine DG FastChannel’s leadership in traditional advertising and media distribution services with Enliven’s groundbreaking digital marketing technologies for online, mobile and in-game advertising solutions. The proposed transaction values Enliven at approximately ... [full story]
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Advertising and promotions, whether in traditional media or online, play only relatively small roles in driving consumers to post content about products and services. This is the somewhat humbling reality, according to survey data from Nielsen CGM/Homescan Buzzfacts. Asked what motivates them to post such content on a Web site, blog or message board, just 18% cited seeing a ... [full story]
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Research and Markets (http://www.researchandmarkets.com/reports/c90795) has announced the addition of 21st Century Mobile Marketing - Insights into the World's Most Advanced Mobile Society: Japan to their offering. This strategic research report provides detailed insights into the inner workings of mobile marketing and advertising in a country where the vast majority of the population uses mobile Internet services - and where ... [full story]
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-Mixpo, an online video advertising company dedicated to serving the local small and medium-size business (SMB) market, today announced that it has launched a comprehensive online video advertising platform and signed a series of agreements with three leading organizations in the real estate sector, including ActiveRain, Miller Condominium Marketing (MCM Group), and Realogics/UrbanCondominiums.com. ActiveRain represents more than 80,000 member-agents across ... [full story]
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For many of the 255 million Americans with cell phones, the gadgets are indispensable for everything from tracking appointments to taking photographs to telling time. Now, advertisers want their piece of the mobile phone. As consumers increasingly use their handsets to browse the Web, it's no wonder that advertisers see mobile screens as valuable turf. In the U.S., cell ... [full story]
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Hewlett-Packard Co. (HPQ) will develop a digital supply chain that will streamline the creation, management and printing of marketing campaign materials for Omnicom Group Inc. (OMC). Financial terms weren't disclosed. Hewlett-Packard, a Palo Alto, Calif., computer and business-machines maker said the companies are developing a digital print supply chain to both streamline workflows and offer on-demand printing for ... [full story]
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Yahoo! Search Marketing will now provide search results and content match advertising across internet media company Media Corporation’s publishing network, following a deal announced today (18 April). The agreement also means the Yahoo! search functionality will be added to Media Corp’s entire publishing network of sites including www.onthebox.com The inclusion of Yahoo! Search advertising is being hailed as ... [full story]
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General Motors Corp. (GM) on Wednesday said it will reorganize its marketing and sales leadership along the four retail channels that manage its eight brands in North America, as the auto maker looks to better direct those efforts and consolidate dealerships. Among the moves is the hiring of Mark McNabb, the former head of U.S. sales and marketing for ... [full story]
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National Health Partners, Inc. (National Health) (OTCBB:NHPR), a leading provider of unique discount healthcare membership programs, announced today that it has entered into agreements with several chambers of commerce in 2008 representing a total of over 8,000 companies nationwide. Since the beginning of the year, the company has announced agreements with the Troy Chamber of Commerce (Troy Chamber) and ... [full story]
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NeoEdge Networks, Inc., an innovator in delivering advertising solutions for casual games, has appointed Ty Levine to lead its marketing efforts. As VP of Marketing, Levine -- an industry veteran with broad experience with Internet, media and advertising companies -- will help evangelize the emergence of casual games as the most promising new avenue for interactive advertising. "Ty is ... [full story]
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Streetinvesting.com has now resumed our progressive review of Marchex Inc. (NASDAQ:MCHX) as it fell down $0.02 on below average volume early trading Wednesday, April 2, 2008. Based on the Company's most recent news release; we will be progressively reviewing the impact of the markets and the effects of their developments. We will be providing updates and analyst opinions as new ... [full story]
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The Carnival, one of Goa’s leading tourist attractions, finally has some serious competition. As 3,000 delegates from across advertising and media agencies—and a smattering of clients—make their way to Goafest 2008, India’s premier marketing communications festival, the weekend is likely to see the sort of revelry that might just set a benchmark even for India’s party capital. Especially since ... [full story]
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Harte-Hanks, Inc. (NYSE: HHS) announced today that its direct response advertising agency, Harte-Hanks Direct, has been certified by the federal General Services Administration (GSA) as a provider of advertising and integrated marketing services. This will enable the worldwide direct and targeted marketing company to compete more readily for U.S. government agency contracts. The GSA contract enables federal agencies, when ... [full story]
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Mobile Communities, M-Commerce and Personalised Marketing Are Key Enhancements To Class-Leading Mobile Marketing Technology London, UK, Mar 5th 2008: Velti, (LSE-AIM: VEL), a mobile marketing and advertising technology service provider, launched version 4.0 of its Mobile Marketing Platform (MMP 4.0) at Mobile World Congress in Barcelona. This latest version features enhanced advertising and marketing templates enabling Velti's customers ... [full story]
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