Hewlett Packard Omnicom Group Form Strategic Relationship

Hewlett-Packard Co. (HPQ) will develop a digital supply chain that will streamline the creation, management and printing of marketing campaign materials for Omnicom Group Inc. (OMC).

Financial terms weren't disclosed.

Hewlett-Packard, a Palo Alto, Calif., computer and business-machines maker said the companies are developing a digital print supply chain to both streamline workflows and offer on-demand printing for direct mail pieces, packaging, marketing collateral, point of sale materials and traditional advertising, which includes print ads, billboards and building wraps.

Omnicom, a New York-based marketing and corporate communications company, said its BBDO and Goodby, Silverstein & Partners divisions will also work with Hewlett-Packard to expand its marketing campaign.

http://money.cnn.com/news/newsfeeds/articles/djf500/20080418184

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Hewlett Packard Omnicom Group Form Strategic Relationship