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Home : Marketing and Advertising : Media Corp partners with Yahoo Search Marketing
Media Corp partners with Yahoo Search MarketingYahoo! Search Marketing will now provide search results and content match advertising across internet media company Media Corporation’s publishing network, following a deal announced today (18 April).
The agreement also means the Yahoo! search functionality will be added to Media Corp’s entire publishing network of sites including www.onthebox.com The inclusion of Yahoo! Search advertising is being hailed as an additional revenue stream to Media Corp’s existing publishing business as most current advertising is banner and display based. Justin Drummond, chief executive of Media Corp, said: “Adding Yahoo! paid search and content match solutions to our in-house publishing network will enhance our users’ experience and drive new revenue to our bottom line.” Yahoo! recently agreed to begin a limited US-only test of Google’s online advertising system, ‘AdSense for Search service’, which will deliver relevant Google ads alongside Yahoo!’s own search results. http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/9c168f3a2e57 52 times read
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