The Dawn of New Media Digital Marketing

Today's marketers face many more options than those of just a decade ago. Where once there were broadcast, print, direct mail, outdoor and telemarketing, there are now countless digital options. Today's new media marketing vehicles allow your message to be delivered to your prospect in the medium of their choice at the time they are looking to make a buying decision.

These digital or "New Media" outlets also empower marketers to pinpoint their audience based on the specific Web pages they visit and the specific content they read, resulting in higher ROI and fewer wasted impressions.

Having said the above, I now would like to share with you the new principles of modern marketing based on over 26 years of experience since [the launch of Telemarketing] magazine, which was originally positioned as "the magazine of electronic marketing" in June of 1982.

1. If you're not on page one of major search engines, you don't exist. Sixty-eight percent of people DO NOT click beyond the first page.

In my marketing classes, both at TMC and at some of our contact center conventions, I used to say that "if you don't market, you don't exist." Today, that principle is no longer complete and true simply because of the advent of digital marketing. We all know that nearly without exception, anyone who wants to learn about any topic, the first order of business is to go one of the leading Internet search engines. We also know that based on considerable research conducted by various organizations, 68 percent of people do not click beyond the first page. It is further understood that, of the remaining 32 percent, nearly half do not go beyond and in tact, look for the first page listings of a related search term. We further know that the higher the ranking of the executive searching on the Web, the less time he or she would have to look for information. Consequently, it is fair to assume that people who serve in a decision making capacity or senior management role hardly have time to go beyond the first page. Based on the above, it should be crystal clear that if you are not on the first page of the leading search engines, in today's new media and digital marketing age, you don't exist.

2. Marketing is not a part-time job!

Throughout the last quarter of a century since our pioneering magazine, Telemarketing(R), laid the foundation for today's trillion dollar contact center/CRM and customer care business, and as the owners of the registered trademark for Telemarketing(R), we are led to believe that marketing is a 24/7 job and nothing less than that. Indeed, we have seen many entrepreneurial smaller companies wasting their marketing funds by placing and ad or two in a certain magazine and receiving seemingly no business from it. Thereafter, such a company would stop advertising or marketing and claim that advertising or marketing doesn't work. Worse than that, some ill-advised entrepreneurs and smaller companies have a tendency to cut out all marketing and advertising plans when business slows down. Nothing could be more damaging to an organization than stopping advertising and marketing, which are primarily meant to generate sales leads. It is common knowledge that in a slowing economy, many companies could lose as much as 40 to 50 percent of their current customer base. And, if this lost business is not replaced with new business, which usually comes from new sales leads, then it is only a matter of time before such a company would go out of business!!

http://www.cio-today.com/news/Today-s-New-Media-Digital-Marketing/

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The Dawn of New Media Digital Marketing