Burst Media Launches Family Travelers Ad Network

Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Burst Family Travelers Network, a premier online advertising network for advertisers looking to reach consumers planning a family trip or vacation. Sites within the Burst Family Travelers Network cover a range of topics, including: destination information, travel tips, guides and travelogues. Sites in the Network also contain content on the types of vacations families take - for family togetherness, outdoor recreation, resort travel or educational trips.

The Burst Family Travelers Network is a made up of over 180 websites that reach 5.2 million unique visitors and delivers more than 80 million ad impressions. The Network makes it easy for brand advertisers to target the travel consumer across a hand-picked set of high-impact, high-quality websites.

"Being part of a premier advertising network of quality sites is important to us," said Adrienne Vincent-Phoenix, CEO of MousePlanet.com. "MousePlanet.com takes away some of the challenge of planning a family vacation by providing extensive information and current news about Walt Disney theme parks and resort destinations. Being part of the Burst Family Travelers Network will give our audience more relevant advertising and also offers advertisers access to an audience of family travelers eager for travel information."

The Burst Family Travelers Network provides advertisers with custom advertising, creative and rich media ad units that include expandables, in-banner video and interstitials as well as custom sponsorships. The Network leverages Burst Media's twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Access to the Burst Family Travelers Network is available only through Burst Network, Burst Media's brand advertising division. This exclusive offering provides publishers in the Burst Family Travelers Network an expert sales team with deep advertiser relationships. The network joins an array of other Burst Media branded vertical network offerings, including the Burst Life Stages Network, Burst Early Adopters Network, Burst Moms Network and the CDKitchen Cooking Network.

"Study after study shows that consumers turn to the Internet to research destinations, plan vacations, and make travel purchases," said Jarvis Coffin, CEO and co-founder of Burst Media. "Consumers turn to the Internet for information on how to get the most from their time traveling with their families. The Burst Family Travelers Network brings great travel content together, and gives smart advertisers the opportunity to reach consumers with their targeted message."

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor(TM: 100.04, -1.88, -1.84%), which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK.

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Burst Media Launches Family Travelers Ad Network