Prime Point Media Opens New York Office to Meet Demand

Prime Point Media, the leading provider of street-level outdoor advertising nationwide, announces the opening of a new office in New York City and new staff to serve the growing demand for quality out-of-home advertising, said President Karen Robinson. Account executives Matt Ryan and Todd Palatnek join the already expanded New York staff, which includes Jake Kovalcik, recently promoted to Director of Sales for the Eastern Region. The company is also increasing its Midwest presence with the addition of veteran sales executive Brad Falk, Director of Sales for the Central Region, based in Chicago.

"A New York City office and experienced sales executives in other major media markets, including Chicago, Los Angeles and San Francisco, will allow us to better serve a growing list of clients interested in delivering highly targeted, street-level campaigns on our nationwide network of phone kiosks, large-format phone kiosks, Eco-Bins and lifeguard towers," continued Robinson.

Brad Falk, Director of Midwest Sales, joins Prime Point Media with more than 10 years sales and management experience in out-of-home advertising. Prior to joining Prime Point Media, Brad was the founder of a national out-of-home ("OOH") media representative firm that specialized in transit, bulletins and walls across various markets. Brad also spent time at Obie Media, where his roles included regional vice and president of a fully-owned subsidiary.

Todd Palatnek, Account Executive, New York, brings extensive knowledge of the out-of-home advertising industry, gained through years of media buying, planning and sales. While at Global Outdoor Services, Todd developed over $5 million through campaigns for advertisers such as Tiffany & co., Conde Nast, Uggs, IFC, Oakley and Teleflora. Todd has also worked at Katz Media TV Sales and IFC.

Matt Ryan, Account Executive, New York, joins PPM with more than 12 years of broad-based media expertise in the New York market. He was Group Planning Director at MediaVest and was also responsible for planning and buying media, including out-of-home advertising at Ogilvy and Mather, New York and Busch Media. While at these agencies, Matt selected Prime Point Media for several OOH campaigns executed on behalf of major clients. Matt also sold OOH at Vista Media, New York.

About Prime Point Media:

Prime Point Media (www.primepointmedia.com), a division of OutdoorPartner Media (TSXV: OPX), is the leading provider of street-level outdoor advertising nationwide. With a proprietary database of more than 700,000 highly-visible advertising displays identified by demographics, income, ethnicity, event venues and other specific characteristics, the Prime Point Media network enables advertisers to precisely target audiences at cost-effective rates. Prime Point Media's "always on" eye-level ad displays include Eco-Bins, located in high-traffic urban areas to collect recycling; exclusive beach displays on lifeguard towers; and PrimeCasting, which uses Bluetooth technology to transmit text and video messages to mobile devices. A 2007 member of the Inc. 5000, Prime Point Media has launched successful Out-of-Home ad campaigns for American Express, Anheuser-Busch, Bank of America, Bristol-Myers Squibb, The Coca-Cola Company, General Motors, Ford, Miller Brewing, Procter & Gamble, Time Warner, Verizon and many other local and international brands.

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Prime Point Media Opens New York Office to Meet Demand